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Wally Olins

Author: Wally Olins

Publisher:

ISBN: 0500514089

Category: Brand name products

Page: 112

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Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.
Wally Olins
Language: un
Pages: 112
Authors: Wally Olins
Categories: Brand name products
Type: BOOK - Published: 2008 - Publisher:

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone
Wally Olins on Brand
Language: un
Pages: 256
Authors: Wally Olins
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher:

Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements
Wally Olins. Brand New.
Language: en
Pages: 200
Authors: Wally Olins
Categories: Design
Type: BOOK - Published: 2014-04-07 - Publisher: Thames & Hudson

What is the future for brands and branding? Does globalization mean that individuality will be crushed by massive multinationals? Or will there still be room for brands and places that trade on being different? With the rise of new markets in India, China, Brazil and elsewhere, will new global brands
The Brand Handbook
Language: un
Pages: 112
Authors: Wally Olins
Categories: Brand name products / Management
Type: BOOK - Published: 2008 - Publisher:

Books about The Brand Handbook
Wally Olins. On B®and.
Language: en
Pages: 200
Authors: Wally Olins
Categories: Business & Economics
Type: BOOK - Published: 2012-01-02 - Publisher: Thames & Hudson

Branding has now moved far beyond its commercial origins, and consumer response has entered uncharted territory. Wally Olins describes the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer is vital for commercial success. This is an essential book for