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Trademark Surveys

Author: Jacob Jacoby (Researcher in economics)

Publisher: Amer Bar Assn

ISBN: 1627222650

Category: Law

Page: 1064

View: 697

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The most expansive and cohesive treatment of survey research and its use in the courts, this volume examines the many scientific and analytical issues involved. Written by Jack Jacoby, an expert in the construction, analysis, and application of trademark surveys in litigation, the book covers survey fundamentals; pre-survey considerations; designing, conducting, and reporting surveys; defining the universe; sampling issues; test settings and stimuli; questionnaire construction; implementing and gathering data; and aggregating, evaluating, and reporting survey findings. Includes case law commentary throughout.
Trademark Surveys
Language: en
Pages: 1064
Authors: Jacob Jacoby (Researcher in economics)
Categories: Law
Type: BOOK - Published: 2015-02-16 - Publisher: Amer Bar Assn

The most expansive and cohesive treatment of survey research and its use in the courts, this volume examines the many scientific and analytical issues involved. Written by Jack Jacoby, an expert in the construction, analysis, and application of trademark surveys in litigation, the book covers survey fundamentals; pre-survey considerations; designing,
Research Handbook on Trademark Law Reform
Language: en
Pages: 456
Authors: Graeme B. Dinwoodie, Mark D. Janis
Categories: Law
Type: BOOK - Published: 2021-04-30 - Publisher: Edward Elgar Publishing

This far-reaching Research Handbook is a follow-up to Graeme B. Dinwoodie and Mark D. Janis’s successful book Trademark Law and Theory. It examines reform of trademark law from a number of perspectives and across many jurisdictions, and contains insights from a stellar cast of trademark scholars.
Trademarks and Unfair Competition
Language: en
Pages: 1080
Authors: Graeme B. Dinwoodie, Mark D. Janis
Categories: Law
Type: BOOK - Published: 2018-08-01 - Publisher: Wolters Kluwer

The many strands of trademark and unfair competition doctrine are organized into a coherent conceptual framework consisting of a brief examination of foundational concepts, followed by thorough treatments of the law on (1) the creation of trademark rights; and (2) the scope & enforcement of trademark rights and some related
Prove It with Figures
Language: en
Pages: 353
Authors: Hans Zeisel, David Kaye
Categories: Social Science
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

Prove It With Figures displays some of the tools of the social and statistical sciences that have been applied in the courtroom and to the study of questions of legal importance. It explains how researchers can extract the most valuable and reliable data that can conveniently be made available, and
Gilson on Trademarks, Volume 3
Language: en
Pages:
Authors: Anne Gilson LaLonde
Categories: Law
Type: BOOK - Published: 2021-08-20 - Publisher: LexisNexis

Volume 3 of the set. Gilson on Trademarks, the definitive trademark law treatise, features: • Comprehensive and current treatment of trademark law in the United States, with clear explanations of basic principles and expert discussion of complex issues • Detailed analysis of infringement, trade dress, right of publicity, false advertising,