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The Global Football Industry

Author: James J. Zhang

Publisher: Routledge

ISBN: 9781351117975

Category: Business & Economics

Page: 344

View: 228

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In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women’s game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.
The Global Football Industry
Language: un
Pages: 344
Authors: James J. Zhang, Brenda G. Pitts
Categories: Business & Economics
Type: BOOK - Published: 2018-01-29 - Publisher: Routledge

In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of
The Global Football Industry
Language: un
Pages: 352
Authors: James J. Zhang, Brenda G. Pitts
Categories: Business & Economics
Type: BOOK - Published: 2019-11-22 - Publisher: Routledge

In recent years, football's status as "the world's sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of
The Global Football Industry
Language: en
Pages: 344
Authors: James J. Zhang, Brenda G. Pitts
Categories: Business & Economics
Type: BOOK - Published: 2018-01-29 - Publisher: Routledge

In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of
Africa’s place in the international football system
Language: en
Pages: 156
Authors: Mark-Marcel Müller
Categories: Political Science
Type: BOOK - Published: 2008-09-08 - Publisher: GRIN Verlag

Master's Thesis from the year 2007 in the subject Politics - International Politics - Region: Africa, grade: 70, Stellenbosch Universitiy, 180 entries in the bibliography, language: English, abstract: For millions of people around the globe, football is an important part of everyday life. Similarly, many African governments have found in
Football, Community and Sustainability
Language: un
Pages: 136
Authors: Chris Porter, Anthony May, Annabel Kiernan
Categories: Sports & Recreation
Type: BOOK - Published: 2018-10-19 - Publisher: Routledge

A lack of ‘sustainability thinking’ is evident at the heart of many of the problems that football faces today; from the huge amounts of money that clubs seem compelled to spend on what are often short-term gains – and the speculation, debt and market-centred ideology that goes with it –