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The Global Football Industry

Author: James J. Zhang

Publisher: Routledge

ISBN: 9781351117968

Category: Business & Economics

Page: 344

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In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women’s game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.
The Global Football Industry
Language: en
Pages: 344
Authors: James J. Zhang, Brenda G. Pitts
Categories: Business & Economics
Type: BOOK - Published: 2018-01-29 - Publisher: Routledge

In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of
The Global Football Industry
Language: en
Pages: 344
Authors: James J. Zhang, Brenda G. Pitts
Categories: Business & Economics
Type: BOOK - Published: 2018-01-29 - Publisher: Routledge

In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of
Football and Migration
Language: en
Pages: 206
Authors: Richard Elliott, John Harris
Categories: Sports & Recreation
Type: BOOK - Published: 2014-09-19 - Publisher: Routledge

Football is an incredibly powerful case study of globalization and an extremely useful lens through which to study and understand contemporary processes of international migration. This is the first book to focus on the increasingly complex series of migratory processes that contour the contemporary game, drawing on multi-disciplinary approaches from
Business Regulation and Non-State Actors
Language: en
Pages: 336
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Categories: Business & Economics
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This volume assesses the achievements and limitations of a new set of non-state or multistakeholder institutions that are concerned with improving the social and environmental record of business, and holding corporations to account. It does so from a perspective that aims to address two limitations that often characterize this field
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Language: en
Pages:
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Categories: Business & Economics
Type: BOOK - Published: - Publisher: Springer Nature

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