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The Essence of Rhetoric

Author: Stan A Lindsay Ph D

Publisher:

ISBN: 0984149171

Category: Amusement parks

Page: 106

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This book will introduce you to the basic history and concepts of Rhetoric, and demonstrate those concepts by allowing you to experience the rhetoric in the music at Walt Disney World. Starting with the prayer theory of Homer and the ancient Greeks, we learn that Flattery, Quid pro Quo, and appeals for consistency are persuasive. Then Plato coins the term "rhetoric," but uses it in a negative sense. His student, Aristotle, writes the most important work on Rhetoric in history, emphasizing ethics, emotion, and logic. We believe some things just because we trust the word of someone else. Aristotle also taught the three basic uses of rhetoric: in the courts, in the political assemblies, and in the culture. The Romans added the 5 basic considerations of Rhetoric: Invention, Arrangement, Style, Memory, and Delivery. Contemporary rhetoricians, Kenneth Burke, Chaim Perelman, and Stephen Toulmin add concepts like identification, cultural values, and the two-sided message. Disney provides musical experiences of all of these. Everyone is familiar with Disney Music. But, few have analyzed what types of persuasive messages are communicated through Disney music. Find out for yourself what the rest of the world is being persuaded by listening to the music. Take, for example, the song "Two Brothers" in The American Adventure. Is it pro-war or anti-war? How would you analyze the rhetoric of such music? This book explains the methods rhetoricians have been using for thousands of years.
The Essence of Rhetoric
Language: en
Pages: 106
Authors: Stan A Lindsay Ph D, Stan A. Lindsay
Categories: Amusement parks
Type: BOOK - Published: 2010-05 - Publisher:

This book will introduce you to the basic history and concepts of Rhetoric, and demonstrate those concepts by allowing you to experience the rhetoric in the music at Walt Disney World. Starting with the prayer theory of Homer and the ancient Greeks, we learn that Flattery, Quid pro Quo, and
The Logic of Christianity
Language: en
Pages: 244
Authors: Stan A. Lindsay
Categories: Religion
Type: BOOK - Published: 2018-12-13 - Publisher:

A paradigm shift that took hold at the end of the 19th Century in academia effectively "shifted" the perception of the Bible from "the inspired word of God" to "the verbal creations of various humans." Logically, based upon this shift in perception and the resultant presumption of "human error" (with
Cosmos and the Rhetoric of Popular Science
Language: en
Pages: 178
Authors: Karen Schroeder Sorensen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-06-27 - Publisher: Lexington Books

Cosmos: A Personal Voyage a rhetorical masterwork. It examines how kairos, ethos, “ēthos” (a type of forum or framing), and mythos contribute to its persuasive power.
Argumentor
Language: en
Pages: 188
Authors: Stan a. Lindsay Ph. D.
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-01-01 - Publisher:

This book begins by defining argumentation--not as emotional assertions or in other negative senses--but as a logical, rational approach to making good decisions based upon sound reasoning. The author relies on the contributions of Aristotle (plus Aristotle's teacher, Plato, and Plato's teacher, Socrates) rather than attempting to "reinvent the wheel"
Making Offers They Can't Refuse
Language: en
Pages: 234
Authors: Dr Stan a. Lindsay Ph. D.
Categories: Business & Economics
Type: BOOK - Published: 2014-12-29 - Publisher:

Making Offers They Can't Refuse presents an Integrated Marketing Communication approach, centering on a thorough business proposal approach. Presenting Personal Selling as an honorable, ethical, and successful profession, this book teaches you to be totally thorough in the presentation of your case, using the art of persuasion as developed by