Synthesizes major social psychology studies into a text to help undergraduates understand the field's concepts of people as cultural beings and as beings constantly affected by situations and circumstances. Covers subjects such as culture and nature, the self, pro-social behavior, attitudes, close relationships, and groups, among other topics. Envisions humans as members of a social world on a planet containing about 7 billion other people. This social world is filled with paradox, mystery, suspense, and outright absurdity. Demonstrates to students how social psychology can help make sense of their own social world.
Author: Roy F. Baumeister
Publisher: Wadsworth Publishing Company
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