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Pioneers in Marketing

Author: D.G. Brian Jones

Publisher: Routledge

ISBN: 9781136334375

Category: Business & Economics

Page: 210

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Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Pioneers
Language: en
Pages:
Authors: S. An-sky
Categories: Fiction
Type: BOOK - Published: 2017-05-11 - Publisher: Syracuse University Press

When young Zalmen Itzkowitz steps off the train on a dark, dreary day at the close of the nineteenth century, the residents of Miloslavka have no idea what’s in store for them. Zalmen is a freethinker who has come to the rural town to earn his living as a tutor.
Publish Your Family History
Language: en
Pages: 302
Authors: Dina C Carson
Categories: Family & Relationships
Type: BOOK - Published: 2015-01-23 - Publisher: First Edition Design Pub.

If you have stories to share with your family, whether you have been researching a short time or a long time, this book will: * take you through the four stages of publishing projects * show you how publishing works * help you pick a project to publish * lead
Set Yourself Up to Self-Publish: A Genealogist's Guide
Language: en
Pages: 218
Authors: Dina C Carson
Categories: History
Type: BOOK - Published: 2014-09-29 - Publisher: First Edition Design Pub.

If you have a family story to tell or research to share and want to know what your options are for publishing, this guide will: * lead you through how publishing works * illustrate the four stages of a publishing project * show you how to pick a project to
Electronic Commerce
Language: en
Pages: 431
Authors: Ravi Kalakota, Andrew B. Whinston
Categories: Business & Economics
Type: BOOK - Published: 1997 - Publisher: Addison-Wesley Professional

This book is the ideal starting point for business managers involved with electronic commerce, as well as technical professionals who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. You will learn about firewalls, transaction security, electronic payment methods, and the
Joseph Pulitzer
Language: en
Pages: 112
Authors: Martin Gitlin
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2010 - Publisher: ABDO

Examines the life and career of Joseph Pulitzer, the newspaper editor who crusaded against corruption, established the Pulitzer Prize, and founded the Columbia School of Journalism.