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Menswear Trends

Author: Aki Choklat

Publisher: Bloomsbury Publishing

ISBN: 9781474269735

Category: Business & Economics

Page: 216

View: 273

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Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio. Industry Insight Interviews: Peter Betsche, CEO, Arvenco David Edgar, one of the founding partners of Bureaux Design Associates (BDA) Michael Fisher, Creative Director – Menswear, Fashion Snoops Jaana Jätyri, founder of Trendstop Volker Ketteniss, Head of Menswear, WGSN Sandy MacLennan, founder of East Central Studios Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide Barbara Vinken, Chair of Comparative and French Literature, University of Munich Geraldine Wharry, founder of Trend Atelier
Menswear Trends
Language: en
Pages: 216
Authors: Aki Choklat
Categories: Business & Economics
Type: BOOK - Published: 2020-11-02 - Publisher: Bloomsbury Publishing

Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of
Menswear Trends
Language: en
Pages: 232
Authors: Aki Choklat
Categories: Business & Economics
Type: BOOK - Published: 2018-01-11 - Publisher: Bloomsbury Publishing

Analyses and explores the factors that make menswear the most interesting, dynamic and fast-moving sector of today's fashion industry.
The Trendmakers
Language: en
Pages: 256
Authors: Jenny Lantz
Categories: Design
Type: BOOK - Published: 2016-06-30 - Publisher: Bloomsbury Publishing

Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and
Menswear
Language: en
Pages: 200
Authors: John Hopkins
Categories: Business & Economics
Type: BOOK - Published: 2020-11-02 - Publisher: Bloomsbury Publishing

Whether it's a military inspired trench coat or a Savile Row tailored suit, menswear design increasingly demands originality, innovation and above all, choice. Menswear, 2nd edition explores the evolution of menswear styles, from the origins of tailoring right through to modern sportswear – showing how historical and social influences continue
Fashion Forecasting
Language: en
Pages: 232
Authors: Kathryn McKelvey, Janine Munslow
Categories: Design
Type: BOOK - Published: 2009-03-16 - Publisher: John Wiley & Sons

Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion