Type: BOOK - Published: 2017-08-18 - Publisher: Routledge
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional
Type: BOOK - Published: 2007 - Publisher: Pearson Education
Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture
Type: BOOK - Published: 2015-01-12 - Publisher: John Wiley & Sons
Describes how nonprofit organizations are turning to branding strategies provided by traditional for-profit companies to formulate and fine tune their image and provides case studies and examples of powerful and effective campaigns that have been launched for the public sector.