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Marketing in the Public Sector

Author: Nancy R. Lee

Publisher: Pearson Education

ISBN: 9780132716222

Category: Business & Economics

Page: 352

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Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Marketing in the Public Sector
Language: un
Pages: 352
Authors: Nancy R. Lee, Philip T. Kotler
Categories: Business & Economics
Type: BOOK - Published: 2006-10-16 - Publisher: Pearson Education

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee
Marketing the Public Sector
Language: un
Pages: 384
Authors: Seymour H. Fine
Categories: Business & Economics
Type: BOOK - Published: 2017-07-12 - Publisher: Routledge

The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation,
Branding for the Public Sector
Language: un
Pages: 288
Authors: Paul Temporal
Categories: Business & Economics
Type: BOOK - Published: 2015-01-12 - Publisher: John Wiley & Sons

Describes how nonprofit organizations are turning to branding strategies provided by traditional for-profit companies to formulate and fine tune their image and provides case studies and examples of powerful and effective campaigns that have been launched for the public sector.
Public Sector Marketing
Language: un
Pages: 225
Authors: Tony Proctor
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Pearson Education

Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture
Marketing Management and Communications in the Public Sector
Language: un
Pages: 264
Authors: Martial Pasquier, Jean-Patrick Villeneuve
Categories: Business & Economics
Type: BOOK - Published: 2017-08-18 - Publisher: Routledge

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional