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Marketing in the Public Sector

Author: Philip Kotler

Publisher: Ft Press

ISBN: 0137060866

Category: Business & Economics

Page: 332

View: 185

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World-renowned marketer, Philip Kotler and social marketing consultant Nancy Lee present the ultimate guide for professionals working in government institutions and not-for-profit companies.
Marketing in the Public Sector
Language: en
Pages: 332
Authors: Philip Kotler, Nancy Lee
Categories: Business & Economics
Type: BOOK - Published: 2006-10-16 - Publisher: Ft Press

World-renowned marketer, Philip Kotler and social marketing consultant Nancy Lee present the ultimate guide for professionals working in government institutions and not-for-profit companies.
Marketing the Public Sector
Language: en
Pages: 360
Authors: Finer
Categories: Advertising
Type: BOOK - Published: 1992 - Publisher: Transaction Publishers

Printbegrænsninger: Der kan printes kapitelvis.
Marketing Management and Communications in the Public Sector
Language: en
Pages: 264
Authors: Martial Pasquier, Jean-Patrick Villeneuve
Categories: Business & Economics
Type: BOOK - Published: 2017-08-18 - Publisher: Routledge

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional
Public Sector Marketing
Language: en
Pages: 225
Authors: Tony Proctor
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Pearson Education

Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture
Branding for the Public Sector
Language: en
Pages: 288
Authors: Paul Temporal
Categories: Business & Economics
Type: BOOK - Published: 2015-01-12 - Publisher: John Wiley & Sons

Describes how nonprofit organizations are turning to branding strategies provided by traditional for-profit companies to formulate and fine tune their image and provides case studies and examples of powerful and effective campaigns that have been launched for the public sector.