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Market-driven Health Care

Author: Regina Herzlinger

Publisher: Basic Books

ISBN: 0738201367

Category: Business & Economics

Page: 416

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What happens when the demanding consumers who nearly brought the U.S. automobile industry to its knees focus the same kinds of pressure on the industry that represents one-seventh of the U.S. economy—health care? The health organizations that combine quality, convenience, information, choices, and lower costs will be the winners in this revolution. Regina Herzlinger, chaired professor at the Harvard Business School, distills the facts from the noise surrounding the one industry whose measures of success are life and death. In a thoroughly readable, anecdotal style, she pinpoints the drivers of change—the savvy consumer, the cost-conscious payer, and the rapidly improving technology—that will revolutionize the American health-care system. This is a must-read for those in every corner of the immense health-care web. With its strong narrative style, this is a book that will be read and talked about by everyone concerned about the future of American health care.
Market-driven Health Care
Language: un
Pages: 416
Authors: Regina Herzlinger
Categories: Business & Economics
Type: BOOK - Published: 1999-05-21 - Publisher: Basic Books

What happens when the demanding consumers who nearly brought the U.S. automobile industry to its knees focus the same kinds of pressure on the industry that represents one-seventh of the U.S. economy—health care? The health organizations that combine quality, convenience, information, choices, and lower costs will be the winners in
Market-Based Health Care
Language: un
Pages: 254
Authors: Grace Budrys, PhD, Professor Emerita, Sociology and MPH Program, DePaul University
Categories: Social Science
Type: BOOK - Published: 2019-07-24 - Publisher: Rowman & Littlefield

Market-Based Health Care will define for students the challenges, arguments and politics behind the concept of consumer-driven health care
Consumer-Driven Health Care
Language: en
Pages: 928
Authors: Regina E. Herzlinger
Categories: Medical
Type: BOOK - Published: 2004-03-22 - Publisher: John Wiley & Sons

Professor Herzlinger documents how the consumer-driven health caremovement is being implemented and its impact on insurers,providers, new intermediaries, and governments. With additionalcontributions by health care’s leading strategists,innovators, regulators and scholars, Consumer-Driven HealthCare presents a compelling vision of a health care system builtto satisfy the people it serves. This comprehensive resource
Strategic Marketing For Health Care Organizations
Language: un
Pages: 416
Authors: Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Categories: Medical
Type: BOOK - Published: 2021-02-17 - Publisher: John Wiley & Sons

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations
Market-driven Strategies in Health Care
Language: un
Pages: 337
Authors: Dean C. Coddington, Keith D. Moore
Categories: Business & Economics
Type: BOOK - Published: 1987 - Publisher: Jossey-Bass Incorporated Pub

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