Principles of Advertising & IMC
Language: en
Pages: 774
Authors: Tom Duncan
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Irwin/McGraw-Hill

Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top
Advertising and IMC
Language: en
Pages: 672
Authors: Sandra Moriarty, Nancy Mitchell, William D. Wells
Categories: Advertising
Type: BOOK - Published: 2018-01-12 - Publisher:

Revised edition of Advertising & IMC, [2015]
Advertising & IMC
Language: en
Pages: 672
Authors: Sandra Ernst Moriarty, Nancy Mitchell, William Wells
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: Prentice Hall

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the
Principles of Advertising
Language: en
Pages: 427
Authors: Monle Lee, Carla Johnson
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Psychology Press

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Integrated Advertising, Promotion, and Marketing Communications
Language: en
Pages: 464
Authors: Kenneth E. Clow, Donald Baack
Categories: Business & Economics
Type: BOOK - Published: 2013-04-19 - Publisher: Prentice Hall

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a