Hello world!

Principles of Advertising & IMC

Author: Tom Duncan

Publisher: Irwin/McGraw-Hill

ISBN: 0072537744

Category: Business & Economics

Page: 774

View: 496

Download Now →

Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. Principles of Advertising and IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.
Principles of Advertising & IMC
Language: un
Pages: 774
Authors: Tom Duncan
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Irwin/McGraw-Hill

Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top
Advertising and IMC
Language: un
Pages: 672
Authors: Sandra Moriarty, Nancy Mitchell, William D. Wells
Categories: Advertising
Type: BOOK - Published: 2018-01-12 - Publisher:

Revised edition of Advertising & IMC, [2015]
Advertising & IMC
Language: un
Pages: 672
Authors: Sandra Ernst Moriarty, Nancy Mitchell, William Wells
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: Prentice Hall

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the
Public Relations Review
Language: en
Pages:
Authors: Foundation for Public Relations Research and Education (U.S.)
Categories: Public relations Periodicals
Type: BOOK - Published: 2003 - Publisher:

Books about Public Relations Review
Handbook of Research on International Advertising
Language: en
Pages: 576
Authors: Shintaro Okazaki
Categories: Business & Economics
Type: BOOK - Published: 2012-01-01 - Publisher: Edward Elgar Publishing

'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.'